Soft power only counts here when it leaves an address: a board seat that funds Museum Drive, a survey in Hannam, a weave you can order from Manila, a private museum on Longteng Avenue, a church salon in Basel, a pavilion in the Giardini, a museum on Park Avenue.
The Ambassadors moves place by place across that map. Each chapter is a Society brief with named people, a room or fair you can plan around, and a clear reason the next city on the list matters.
Start in Hong Kong with the patrons who treat arts funding as infrastructure. Continue through Seoul's canon makers, Manila's Payak capsule, Shanghai's collector museums, Basel's design week, Europe's court rooms that were already half Asian, Venice's Asian pavilions, and Asia Society still working from New York.
