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Shinsegae Gangnam

Shinsegae Gangnam is the department store at 176 Sinbanpo-ro, Seocho-gu, beside Express Bus Terminal. The store brands itself Gangnam. The district on the address is Seocho. Lines 3, 7, and 9 connect into the food floor. House of Shinsegae occupies the link between the luxury hall and the JW Marriott Seoul lobby: a food hall and wine cellar from June 2024, and a mezzanine from 28 August 2024. Boon The Shop Mezzanine, on that half-floor, is the edit anyone can walk into. Boon The Shop began in Cheongdam in 2000. The personal shopping room beside it is a lounge and four rooms, about 337 square meters. On the 2026 card it opens at Black Diamond: 120 million won in the prior year and 12 purchase days. At the 15:30 rate on 15 October 2026, 1,344.6 won per dollar, that is about $89,250. Diamond, at 70 million won and the same 12 days, does not book this room. Reserve in the Shinsegae app under VIP Room, then personal shopping service. A shopper is assigned when you book. The appointment covers fashion, cosmetics, and lifestyle goods. The store says the shopper will not buy on your behalf and will not run a food-hall grocery list. House of Shinsegae's posted dining hours are 10:30 to 22:00, last order an hour before close. The room follows the app. In 2023 the store passed 3 trillion won in transactions, and VIP purchases were 49.9 percent of them.

Address
176 Sinbanpo-ro, Seocho-gu, Seoul 06546, South Korea
Official website
Visit site ↗

While you're there

Express Bus Terminal is under the complex, on lines 3, 7, and 9. The JW Marriott lobby is one floor above the mezzanine if you are early. Banpo Hangang Park is a short walk when the appointment ends in daylight. The Hyundai Seoul is the other department-store day, in Yeouido, not a same-afternoon add-on.

Pro Tip: Open the Shinsegae app and read the grade before you ask for the personal shopping room. Black Diamond is 120 million won and 12 purchase days. Diamond, at 70 million won, uses other stores' rooms.

Best for
A Gangnam department-store day when the card already says Black Diamond.
Pair with
The Hyundai Seoul on a different afternoon.
Season / timing
Frieze Seoul week fills the floors. Confirm the private room in the app.

Address verified October 15, 2026. Confirm hours and access before travel.

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